A picture is worth a thousand words, is something you’ve probably heard before. How about? Seeing is believing”. With information available almost immediately, at our fingertips, is it puzzling that there is so much misinformation out there? I don’t think so.


Misinformation happens often, and there are many proactive and reactive steps you can take to change that conversation that occurs both online and offline.


Advertise – Again and again


When was the last time you played the telephone game? It might surprise you that you’ve probably participated more recently than you think. This cebreaker game drives home very good points for businesses:


People don’t know what they don’t hear.


People will believe what they hear or read online unless they have heard or read otherwise.


The ‘telephone game’ has evolved into the social media landscape we see today. And don’t forget it’s on 24/7, 365 days a year. Be present somewhere on social, or don’t exist, yes consumers think this way nowadays.


STOP THE MADNESS. Don’t leave it to chance, and allow your brand’s messages become a ‘telephone game’ topic that gets lost in translation. Advertise the messages you want your customers to hear, then advertise it again, it’s all about frequency. Your customers will probably hear your message only after hearing it at least seven times.


I felt this song very fitting:




Social Listening


Ever see a post where your clients and potential clients had an open discussion about your business or organization? You don’t always have to respond. That’s right, if it didn’t happen on your social site, it isn’t a requirement that you say anything.
Listen, I mean it…


It can be awfully tempting to respond to threads on local social forums, but you know your unique situation and community best. Make the best decision for your business, and carefully analyze your situation before you confront the fake information. Craft a calculated response whether on the thread or crafted post that combats that conversation indirectly.


Pictures Do Paint A Picture

Represent yourself in the best way possible, use accurate imagery and communicate clearly. There is nothing worse than when customers, social influencers or media paint an incorrect picture of your business.



The updated message of this commercial from: “That’s why it’s good to think about what you see on TV and ask questions.”


To: “That’s why it’s good to think about what you see on the web and ask questions.”


Questionable today: “That looked really…. real. But you knew it couldn’t be true, didn’t you?”


More accurate for today: “That looked really…. real. But you didn’t consider that it might not be true, didn’t you?”


And that’s the truth.